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Strategic Collaborators

for the Arts & Culture Sector

The Edie Demas Group is a consultancy practice dedicated to centering artists and audiences in cultural experiences - on emerging virtual platforms and in physical spaces.

We work with organizations, communities, and individuals to break down structures, systems, and assumptions that can de-center the core connection between artist, art-work, and audience.

Let's work together and make something great.

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Making meaningful shared experiences

​We believe that cultural participation is a fundamental human right.

We value the shared experiences of artists and audiences, most especially as a force for connection, reflection, community, and change.

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Our Services

We approach each assignment much like the creation of a new work - through a tailored, creative and collaborative approach. This process is key to the successful transition from strategy,  to plan, to action.

Services include:

  • strategic advisory, planning & implementation

  • ongoing coaching for executive leadership and board

  • recruitment

  • tactical, trust-based philanthropy

  • building and evaluating authentic education & engagement initiatives

  • program curation & moderation

  • mission-driven storytelling

  • research & evaluation

  • operations & staffing assessments

  • co-producing

  • partnership cultivation and development 

  • mentorship & career development

  • special projects and events

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"Strategic, creative collaboration is our special sauce."


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Podcast:  Anti-Racism In Strategic Planning: 

November, 2021

Tom O' Conner, myself, Emily Simoness, and playwright  Deepa Purohit talk about the ways in which SPACE on Ryder Farm approached and developed their 2021 Strategic Plan  through the lens of DEIA and Anti-Racism, and suggest approaches and resources to combat common challenges, as well as anticipate resistance from funders and stakeholders.


Strategic Planning with SPACE on Ryder Farm

May, 2021

Click to read the full plan here.

Read about our collaboration with Tom O'Connor & Ken Ebie to integrate strategic planning with Justice, Equity, Diversity, Inclusion and Belonging for holistic and authentic outcomes.


Yesterday We Went Somewhere

September, 2020

Yesterday we went somewhere. No longer something to take for granted. Movement. Destination. A day punctuated by travel. Somewhere to be in real time and space.

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About Us

Edie Demas, PhD


Edie founded EDG in 2020. Its focus is on strategic, creative, and collaborative consulting for the arts and culture sector. Priority areas include centering artists and audiences in shared, cultural experiences; harnessing the transformative power of the arts for change; and working alongside organizational stakeholders to envision, build and implement programs and operational systems that create healthy, thriving organizations for all. 

Together with her extensive network of expert, international artists, arts leaders, educators, creative and technical consultants, Edie provides clients with the tools, strategies, programs, and processes that will position them to thrive in an ever-changing environment.

Edie Demas, PhD


Edie is an award-winning, internationally recognized, creative leader with experience in performing arts, film & media, arts education, creative youth development, school & community, festival, and academic environments. In 2019 she was recognized as a leading woman in business by 914INC and in 2018, she received a Responsible 100 Award from City and State Media, honoring New York's most outstanding and socially responsible thought leaders and visionaries making transformative change.

Prior to launching EDG, Edie served as Executive Director of the Jacob Burns Film Center during its transition from founding leadership. A critical component of this work included oversight of the organization’s first strategic plan and workplace culture survey. At the JBFC, she brokered successful national partnerships in film and education; launched the Creative Culture fellowship and residency program; and oversaw the construction of two theaters. Additional projects: campus wide master planning; customization and implementation of the Tessitura Enterprise System; initiation of digital marketing training and campaign strategies; and pilots in new technology, immersive storytelling, exhibition and audience engagement. 

Prior to joining the JBFC, Edie worked as a strategic collaborator on the opening of The Wallis in Los Angeles, where she consulted on mission, vision, and strategy as well as on the final phase of construction for the center’s education wing; collaborated on artistic programs, commissions, and presentations; and designed a range education and engagement programs serving people of all ages. 

Edie has spent much of her career focused on multi-disciplinary family and arts education programming as well as professional development for teachers and teaching artists. She served as the Director of Education at New York City’s New Victory Theater, launching its renowned Teaching Artist Ensemble.

Edie’s international experience includes several years in Ireland, where she worked with the Graffiti Theatre Company and The Abbey Theatre, launched an international film festival for young people, worked in children’s film and TV, and produced the short film, Not A Bad Christmas, with Tony award-winning playwright, Enda Walsh.

Edie holds an MA and PhD from the NYU’s Program in Educational Theatre, where she has also held positions as a teaching fellow; theatrical, festival and conference producer; and adjunct faculty member.

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Recent Projects & Partners

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Tom O'Connor Consulting Group

Collaborating on Organizational Development, Strategic Planning, and Recruitment


SPACE on Ryder Farm

Strategic Planning, Leadership Transition & Board Coaching

Mason Bates and Philharmonia Fantastique

Mason Bates & Philharmonia Fantastique

Education & Outreach Producer


Broadway On Demand

Digital Education Consultant


Theater for Young Audiences USA

Virtual Conference Advisor

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Spellbound Theatre

Strategic Planning


International Performing Arts for Youth

Global Kitchen Table
Curator & Moderator

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From the moment we met, Edie emitted the kind of warmth and support one rarely finds in leadership. I was awestruck by her presence and brain. Through her leadership, I learned more about neurodiverse learners, classroom practice, and collaboration than any schooling could provide. The tools she imparted, I still use today and much of my success is due to her mentorship. When I became a Director of Education, many years later, and an Executive Director years after that, Edie was the first person I called, asking for advice. She has been a guide, a friend, and an advocate and I would travel the world a thousand times over to work with her again. 

James Miles
Executive Director
MENTOR Washington

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